ICOs Are Hot, But Can They Change the Fundraising Game for Women?


Sensay presents a product onstage during TechCrunch Disrupt 2016 in San Francisco, California. (Photo by Steve Jennings/Getty Images for TechCrunch)

By Samantha Walravens

Silicon Valley has “disrupted” entire industries in recent years– from transportation and travel to finance and food– but it has not been a fertile funding ground for female founders. Women-led startups made up just 4.94% of all venture deals in 2016, with an average deal size of $4.5 million (versus $10.9 million per deal for male founders), according to research firm PitchBook.

Three women leaders in the booming cryptocurrency industry are choosing to bypass the traditional venture funding route by capitalizing on a new fundraising mechanism known as “token sales” or Initial Coin Offerings (ICOs).  These crypto-focused entrepreneurs– Galia Benartzi, co-founder of Bancor, Kathleen Breitman, co-founder and CEO of Tezos, and Crystal Rose, founder and CMO of Sensay– are raising capital for their companies in a new marketplace that’s based on digital currencies like bitcoin and ethereum rather than dollars. So far in 2017, their companies have raised over $385 million, and Sensay’s upcoming ICO at the end of September is expected to raise $30 million.

For those new to the cryptocurrency scene, an ICO is when a company releases its own digital currency, or “tokens” (the digital equivalent of stock shares), with a purpose of funding. The company sells those tokens to its intended audience in exchange for a more “established” form of cryptocurrency, typically bitcoins (BTC) or ether (ETH). As TechCrunch reporter Alex Wilhelm explains in his May 2017 article “WTF is an ICO?”, “You give the ICO bitcoin or ethereum, and you get some of Billy’s New Super Great Coin or the infamous CrunchCoin.”

“Think of an ICO as essentially another term for a crowdsale on steroids,” explains Sensay founder Crystal Rose. “An ICO allows us to extend a shared level of interest in the company to everyone. The way we do that is by letting everyone purchase a shared value on the network, and contribute to it. The value is inside the system and is tradeable and usable among its users, and any platform that wants to build on top of it.”

Unlike traditional methods of fundraising (seed rounds, Series A, B, C venture rounds, etc), ICOs thus far have been held on behalf of technology companies in the cryptocurrency space, and so appeal to investors who are familiar with or already own digital currencies. And the risk is high.

According to Andrew Marshall, a writer who has been following the bitcoin market since 2014, “the price of the issued tokens isn’t backed by anything other than the community’s faith in the development team to release a finished product at some point in the future.” In other words, the token has little to no value until the company’s project is developed, launched and has a community of users. 

ICOs Top of Mind at TechCrunch Disrupt SF

Despite the risks, the ICO market is hot. In 2017 to date, there have been 92 ICOs which collectively have raised more than $1.7 billion, according to CoinDesk’s ICO trackerIf you bought $100 of bitcoin 7 years ago, you’d be sitting on $70 million today (See chart).

At this week’s TechCrunch Disrupt conference in San Francisco, cryptocurrency experts, including Ethereum founder Vitalik Buterin, Eyal Hertzog of the Bancor protocol, and Dan Morehead, founder of blockchain investment firm Pantera Capital, took the stage to discuss the “crypto craze” and where it’s heading in the future.

Responding to JP Morgan CEO Jamie Dimon’s comment last week calling bitcoin a “fraud,” Morehead acknowledged that some projects built on bitcoin will fail, but “the ones that are successful– they are going to change the world.

Source: Forbes


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